The conditional cash transfer scheme of the Government of West Bengal, Kanyashree Prakalpa, has been hailed as a much-needed intervention to combat the high rate of child marriage in the state, and has received numerous awards since its inception. The scheme incentivises girls to continue education, while simultaneously delaying early marriages. However, an examination of the working of the scheme highlights the fact that rather than promoting higher education of women, the scheme has ended up entangled in the marriage economy of rural Bengal.