Tourism processes, as this article argues, like other processes and relations in society are gendered. The gender bias is built into the discourse of tourism practices, images, and activities, which, by and large, privileges the male viewpoint. Researchers, academics and social activists have questioned the hegemonic male view of tourism at different levels, although their voices are still weak. In light of the fact that tourism processes are expanding rapidly in the globalising world, there is a need to strengthen these voices, both at the local and global levels. For a start, the agenda of women's movements everywhere must include the demand for greater participation of local people in tourism planning and development, especially if rights and interests of people in tourist destinations in the third world are to be protected. Only then can they share equitably in the benefits that result from tourism.