Articles by Himadri Roy Chaudhuri

Selling 'Enjoyment' to Subaltern Consumers

Vol. 45, Issue No. 46, 13 Nov, 2010

Himadri Roy Chaudhuri

With the celebration of the market and marketing as the neoliberalist panacea for solving all ills, something has gone wrong with the philosophy and practice of management. A few examples and a call for action.

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