The Plachimada Struggle C R Bijoy The media as a coveted instrument in distortion offacts and misinformation while, at the same time, ensuring legitimacy by informing the public and commenting has been overlooked, particularly when This book emerged out of research funded by the Swiss National Science Foundation (SNSF) and Swiss Development Cooperation through the National Centre of Competence in Research (NCCR), North-South and Development Study Group, and the Institute of Geography, University of Zurich. It attempts to address livelihood strategies and vulnerabilities of Plachimada in Palakkad district of Kerala in the context of the role of Hindustan Coca Cola Beverages Private Limited (HCBPL) in precipitating water insecurity, institutional failures in resolving this insecurity, collective strategies and action in coping with and mitigating the crisis, and the lessons that could be drawn from the ongoing experience. The Plachimada struggle, as it has come to be known, is perhaps one of the best battlefields that the researchers of the Centre for Development Studies could have chosen.